Introduction
Bharti Airtel has launched a groundbreaking offer: all active Airtel users—including mobile, broadband, and DTH subscribers—can claim a free one-year subscription to Perplexity Pro, typically valued at ₹17,000. This is India’s first large-scale telecom–AI partnership, delivering premium Gen-AI tools directly to users.
What Is Perplexity Pro & Why It Matters
Perplexity Pro transforms traditional web search with AI-powered responses that are context-rich, citation-backed, and structured in natural conversational language. It supports:
- 300 Pro searches per day
- Access to advanced language models like GPT-4.1, Claude, and Grok
- File uploads and document analysis
- Text-to-image generation
- Perplexity Labs—create spreadsheets, dashboards, and apps using deep web browsing and code executionAirtelThe Indian ExpressBusiness Today
Powered by models such as GPT-4.1, Claude 4.0 Sonnet, and others, it offers unmatched versatility.
Who Is Eligible & How to Claim
The offer is open to all Airtel customers—mobile (prepaid/postpaid), broadband (Wi-Fi), and DTH users.
Steps to redeem:
- Open the Airtel Thanks app
- Navigate to “Rewards & OTTs” or “Claim OTTs and more” section
- Find the Perplexity Pro card, tap “Claim Now”, then “Proceed”
- Sign in via email, Google, or Apple—no credit card needed AirtelPerplexity AIThe Times of IndiaThe Indian Express
For current Perplexity Pro subscribers, activation happens automatically after the existing subscription ends. If billed via Apple/Google, they must disable auto-renewal first.Perplexity AI
Claim window: Available until 17 January 2026
Benefits: Who Gains, and How
- Students & Researchers
Effortlessly conduct research, generate citations, summarize long documents, and draft assignments faster.The Times of IndiaBusiness Today - Professionals & Creatives
Use image generation for marketing visuals, build quick dashboards via Labs, or extract insights from complex files.Business TodayAirtelThe Times of India - Everyday Users
Get smart answers, plan trips, find local services—all with reliable sources and intuitive, natural responses.
Airtel’s Strategic Move
This partnership is not just a user benefit—it’s a strategic differentiator in the telecom space. Airtel’s goal is to enhance digital literacy, drive app engagement, and extend value beyond conventional offerings—helping stem subscriber losses in a competitive market. The Economic Times+1Indiatimes
Pioneering AI bundling makes Airtel the first Indian telco to mainstream generative AI on this scale. In comparison, Jio is exploring OpenAI collaboration, making Airtel the current trendsetter.
Tips to Maximize Your Free Pro Experience
- Use image generation for quick graphics or visual content
- Upload PDFs, slides, or spreadsheets for analysis or summaries
- Explore Perplexity Labs to experiment with mini-apps, charts, or tool scripts
- Leverage model switching (GPT, Claude, etc.) for varied responses tailored to your needs
- Set reminders before the year ends to assess renewal options
Conclusion
Airtel’s offer of Perplexity Pro free for one year—worth ₹17,000—is a game-changer. Whether you’re a student, professional, creative, or everyday user, you now have access to an intelligent assistant that elevates productivity, research, and creativity—all at no extra cost. Claim it today via the Airtel Thanks app and tap into the future of AI-enhanced search and creativity.
